Nasty Gal’s business model

How was social media related to Nasty Gal’s business model?

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Bam. Read “Business Problem-Solving Case: A Nasty Ending for Nasty Gal” How was social media related to Nasty Gal’s business model? To what extent was Nasty Gal a “social” business? What people, organization, and technology problems were responsible for Nasty Gal’s failure as a business? Could Nasty Gal have avoided bankruptcy? Explain your answer.