Evaluate the decision to shift advertising money from ESPN.com to Google AdWords.

Advertising money from ESPN A firm recently spent $100 on Google AdWords and generated 100 extra visits to the firm’s website, 5 of which resulted in a purchase. To pay for the change, they dropped the banner advertising on ESPN.com saving $1000, which also reduced the number of visits to their website by 500 and … Read more

Evaluate the decision to shift advertising money from ESPN.com to Google AdWords.

Google AdWords A firm recently spent $100 on Google AdWords and generated 100 extra visits to the firm’s website, 5 of which resulted in a purchase. To pay for the change, they dropped the banner advertising on ESPN.com saving $1000, which also reduced the number of visits to their website by 500 and 20 fewer … Read more