Choose and research one of the examples below. Explain the social, economic, and technological environment during the disruption. What distinguishes the winners and the losers from the disruption?

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Creative Destruction Analysis

Choose and research one of the examples below. Explain the social, economic, and technological environment during the disruption. What distinguishes the winners and the losers from the disruption?

• A leader misses an industry shift and is displaced by an innovator who dominates the changing industry.

  • Blackberry phone displaced by Apple
  • Blockbuster was displaced by Netflix.

• An industry leader misses an industry shift and loses out to many smaller, more nimble competitors

  • Kodak dominated film photography but missed out on digital photography
  • IBM dominated all aspects of computers but missed out on personal computers, mini-disc drives, etc.

• Through outperformance & scale economies a leader emerges, either absorbing or defeating potential competitors.

  • Ford Motor Company outperforms hundreds of small rivals to dominate the car industry in the early 1900s
  • Banking, media, and health care industries consolidate, taking advantage of economies of scale

• Disintermediation through technology-supplier connects to end-user via technology

  • Amazon displaces brick and mortar retailers by selling online and shipping to homes.
  • Expedia, Travelocity, Priceline, TripAdvisor, etc. replace travel agents with do-it-yourself travel planning
  • Airbnb disrupts the lodging industry & Uber disrupts the taxi industry with technology that enables the “sharing economy”
  • Facebook & google disrupt newspapers and other media that depend on advertising

1,800 words (2,000 max., not including a list of references).