How was social media related to Nasty Gal’s business model?

Bam.

Read “Business Problem-Solving Case: A Nasty Ending for Nasty Gal”

How was social media related to Nasty Gal’s business model?

To what extent was Nasty Gal a “social” business?

What people, organization, and technology problems were responsible for Nasty Gal’s failure as a business? Could Nasty Gal have avoided bankruptcy? Explain your answer.