Nissan Goes After the Dog Lover Niche : Which of the approaches to discovering consumer problems did Nissan use when creating the concept for the X-Trail 4Dogs? Explain your response.
Nissan Goes After the Dog Lover Niche Chapter 14 discusses the nature of problem recognition and how it fits into the consumer decision process. Read Case 4-3: Nissan Goes After the Dog Lover Niche (p. 678) to answer the following questions: Imagine you are a marketing manager for Nissan X-Trail 4Dogs designing a marketing strategy … Read more