Discuss key decisions that the marketing manager of a mid-market rucksack company will have to make with regard to deciding on its market segment.

Critically assess whether trade unions have any value to the 21st century firm. Discuss key decisions that the marketing manager of a mid-market rucksack company will have to make with regard to deciding on its market segment. Assess how the choice of market segment will impact the price, product and distribution channels used. Why is … Read more