Strategic Marketing

Address the key strategic marketing decisions they must make so that the company can maintain sustainable competitive advantage and achieve its organizational objectives while focusing on at least 2 of the SDGs.

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Strategic Marketing Assume the role of a marketing analyst or marketing consultant, and you have been approached by an SME based in the UK (approximately, hiring no more than 500 employees, with an annual turnover less than £50 million), which are keen to adopt at least two of the United Nation’s 17 Sustainable Development Goals, … Read more

Strategic Marketing: demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders.

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Strategic Marketing 1 Gather data and critically assess a specific context from a strategic marketing perspective, in order to identify and prioritise key marketing issues and opportunities.  2 Draw on the literature and effectively use research insights, tools and evidence to support your argumentation. 3 Set effective strategic marketing objectives and use meaningful performance indicators … Read more