Segmentation

Choose a fashion brand, then utilize segmentation techniques to identify 2 different consumer segments of the brand.

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The STP process. Choose a fashion brand, then utilize segmentation techniques to identify 2 different consumer segments of the brand. These should come from both primary and secondary research. Identify the brands differentiated targeting and positioning strategies based on the differentiation of these 2 consumer segments needs, values and attitudes towards the brand, its products … Read more

Apply segmentation and targeting techniques to potential new subsets for a marketing campaign.

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Marketing Apply segmentation and targeting techniques to potential new subsets for a marketing campaign. Assignment Task Overview Assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. communicate your results in a professional memorandum.