Using the criteria for segmenting consumer markets, identify the combination of criteria that may be the most effective in segmenting this market.
Using the criteria for segmenting consumer markets, identify the combination of criteria that may be the most effective in segmenting this market. Based on publicly available academic and non-academic sources, identify two potential market segments the company might target in the EV market. Propose the outline of an advertising campaign directed at one of the … Read more