Principles of Marketing

Refer to your text and define what integrated marking communications (IMC) is. Describe why companies use IMC campaigns.

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Principles of Marketing What Is Integrated Marketing? Examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand. Instructions Refer to your text and define what integrated marking communications (IMC) is. Describe why companies use IMC campaigns. Identify a significant marketing campaign from your internship brand.