Marketing New Products and Services Propose 2 new products or services the company can sell or offer to a global market. You should provide the name of your business, where it is located in the U.S., what it currently sells/produces/manufactures, your 2 new products/services, and the foreign country you are going to test market … Read more
Store Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?
Pricing the “Line-Up” Identify a company that produces a product mix comprised of at least three different brands or models. Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.
Explain your pricing strategy (penetration, skimming, competitor-based). Discuss various pricing tactics that have or would prove effective in stimulating sales. Discuss the distribution strategy relevant to the product/service. Explain the channels of used to distribute the product/service. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of distribution.
