Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not?
Predicting Consumer Tastes with Big Data at Gap Case Study Gap Case Study Answer the following questions after you read the case study (1) Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not? (2) Does the big data approach work for all three … Read more