perceptual map

Conduct a market segmentation analysis. Create a perceptual map of options from the perspective of one segment.

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Market segmentation & Perceptual map – HGV Conduct a market segmentation analysis. Create a perceptual map of options from the perspective of one segment. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Identify relevant key market segments using whichever segmentation variables you think are appropriate.

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 “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given: Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief (i.e. no need to “defend” your choices, just be reasonable). Suggest how you would position this new … Read more