Choose one of the following companies and use a portfolio approach to critically evaluate how the company has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years.
MARKETING ANALYSIS. Choose one of the following companies: • Fashion Home Interiors • Hugo Boss • Bo Concept • Oliver Bonas • Heals/ Habitat • Primark • Ikea Use a portfolio approach to critically evaluate how the company: A. Has used at least four of the seven marketing mix elements in its UK operations, to … Read more