MACRO environment

Choose a company and independently analyze the external environment with emphasis on macro and industry drivers of change based on the current situation.

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Choose a company and independently analyze the external environment with emphasis on macro and industry drivers of change based on the current situation. The paper should : 1) Identify key drivers in macro environment 2) Assess the impact on the industry and its key players with the goal of 3)Identifying one or more strategic issues … Read more

Marketing High Performance Organisation: identify and critically assess two opportunities for growth within the organisation’s MACRO environments.

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Marketing High Performance Organisation You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities. You will be assessed on your ability to: Within an evidence-based scenario of a potential change in any … Read more