”Superfans”: if marketers at Disney wanted to better understand these clubs, what type of consumer research method would you suggest? why do you think that method is the most appropriate?
In the article from the LA Times about Disney “superfans” who organize themselves into social clubs. Read the article. Then, in a well-written essay of no more than two double-spaced pages in total, respond to the following three questions: 1) Do you think these social clubs constitute a subculture? Explain your reasoning. 2) Do you … Read more