Scenario In Project One: Applying Strategic and Operational Thinking, you prepared Key Performance Indicators (KPIs) for the marketing and sales departments of your product line.Now, the CEO has provided you with a revised set of KPIs. You need to apply these KPIs toward the analysis of a proposed marketing and sales initiative to increase loyalty … Read more
Develop a digital marketing plan report of 2,500 words 1. Explain briefly the purpose of your digital marketing plan. 2. Objectives (where do we want to be?). Set SMART communications and commercial objectives for your digital marketing plan. Apply two/ three components of the 5Ss framework (e.g. Sell, Speak, Save) linked to the RACE framework. You … Read more
Digital business and data modelling Part 1 – Comparing the Features of Google Analytics and Power BI Write a description for Reality Models of the similarities and differences between Google Analytics and Power BI. Illustrate your answer by showing how the tools can provide different insights into the data that is given. Part 2 … Read more
Research and creating a presentation of data to share with decision makers. Choose an industry and company B2C firm. To ensure you have access to information required for completing this assignment, the company you choose must be a publicly traded firm. You can choose any B2C firm Overview You will be creating a presentation of … Read more
