What is your best judgment of consumers’ perceived value for product such as foreign brand (especially American brand) tomato ketchup?
Global Marketing emphasis the importance of research to avoid assumptions based on ethnocentrism. PRICE JAMBA JUICE, DEL MONTE, COCA COLA Objective: Price is the only element in the Marketing 4P that generates revenue. Product, Place, and Promotion all cost money. Price is the only element that makes money, but perhaps the most intricate. Income Per … Read more