International marketing

International Marketing : Analyze six full-length cases : Montgras, BMW, Kikkoman, Natura, Samsung and United Cereal.

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International Marketing. •Analyze six full-length cases : Montgras, BMW, Kikkoman, Natura, Samsung and United Cereal. •Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.

Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of international marketing management by preparing a marketing report of minimum 3000 words

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International marketing Scenario: FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search … Read more