Integrated Marketing

Integrated Marketing: reflect on your learning and to further your understanding of the important elements of event marketing execution.

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Integrated Marketing Reflect on your learning and to further your understanding of the important elements of event marketing execution. 1. Conduct online research What can you find online regarding the Molson Canadian Global Beer Fridge campaign? Reflect on the history of the experiential/special event campaign. 2. Post your comments Now that you have reviewed the history of the … Read more

Integrated Marketing: why could you argue that the Distinguished Gentleman’s Ride campaign uses IMC to fuel its phenomenal momentum?explain.

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Integrated Marketing Reflect on your learning and to further your understanding of the importance and principles of IMC by reviewing the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign. Review: The Distinguished Gentleman’s Ride Spend some time exploring the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign, as it is a global marketing success story. … Read more