Choose between Starbucks and McDonald’s and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities.
Global Marketing and the Digital Revolution: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. Choose between Starbucks and McDonald’s and imagine you have a contract with this … Read more