Generation Z

Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.”

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Businesses in the entertainment category Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls … Read more

Identify the generation you fall into Generation Z

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Identify the generation you fall into Generation Z Consider your own expectations and beliefs. Do they align with what our content suggests about the characteristics of your identified generational group? Research one generation that differs from your identification and shares some of the events that have shaped this generation, including their beliefs and behaviors. Discuss … Read more