Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of international marketing management by preparing a marketing report of minimum 3000 words
International marketing Scenario: FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search … Read more