What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified.
Strategic Implications/Recommendations: What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified. How should firms craft the ultimate DTC customer experience? How should firms measure success in terms of their DTC marketing efforts? This section should include your justification and … Read more