Media Plan: establish a system for evaluating the performance of the media plan, with contingency planning and recommendations.
Media Plan Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touch points Develop a media planning strategy for a client, based on their objectives and your audience insights, with a digital first emphasis Choose one of those audiences (B2B or B2C) and design a media plan using appropriate … Read more