Customer Relationship Management

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

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Customer Relationship Management The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management is an important element of the marketing mix. Before the “digital revolution,” customer relationships were simple; … Read more

Describe how one of the following types of systems could contribute to the value of your business and influence the business strategy of cost leadership

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Given your generic business strategy (cost leadership strategy) for Southwest Airlines, if Southwest Airlines can afford only one major system upgrade at this time. Describe how one of the following types of systems could contribute to the value of your business and influence the business strategy of cost leadership .Choose either: Computer-aided design/computer-aided manufacturing (CAD/CAM), … Read more

Marketing: Propose 2 new products or services the company can sell or offer to a global market.

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Marketing New Products and Services   Propose 2 new products or services the company can sell or offer to a global market. You should provide the name of your business, where it is located in the U.S., what it currently sells/produces/manufactures, your 2 new products/services, and the foreign country you are going to test market … Read more