What is My Starbucks Idea? What has the Starbucks CRM achieved? How does it help the bottom line?Which software platform is behind the Starbucks CRM system?Is My Starbucks Idea a typical crowdsourcing project? Discuss.
With more than 29,000 retail stores in 76 countries, Starbucks uses a CRM system called My Starbucks Idea, which is powered by Salesforce. The system, which includes an interactive forum, gives the Starbucks community an online presence and allows the company to collect feedback from its customers. It also integrates the company’s physical stores with … Read more