Conduct a comparative analysis between the leader you have chosen and a company within the industry that does not enjoy the same success. what strengths and weaknesses do you find in their marketing efforts? how have their efforts enhanced or hindered the company’s image and success?
Comparative Market Analysis of an Organization 1. Select an industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.). 2. Select a leading business in your field of interest. For example, in the travel industry, you might select an airline, a cruise line, a tourism bureau, … Read more