Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli in the food retail market (the perceptual map must show the positioning of Cheddar Deli but also the competitors that you have identified).
Cheddar Deli is planning to open up a new branch in Birmingham, UK and you are asked to make recommendations as to how this could be achieved. Recommendations should be presented in PowerPoint and include a narrative. Using demographic, geographic, psycho-graphic and behavioral market segmentation variables segment the consumer market for Cheddar Deli in Birmingham … Read more