Marketing Channels: define channel length.what is the length of a direct channel?what is the length of a channel that involves producer, retailer and consumer?
Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. A marketing channel structure is … Read more