Impact of customer satisfaction, brand image and brand loyalty: critically review literature related to a specific topic and demonstrate your ability to develop a focused, practice based question; conduct a literature search to try and find research evidence which answers your question and critically appraise the chosen articles.

Impact of customer satisfaction, brand image and brand loyalty. •Critically review literature related to a specific topic and demonstrate your ability to develop a focused, practice based question; conduct a literature search to try and find research evidence which answers your question and critically appraise the chosen articles.