Should Accor become an equity partner in Room Key? Why or why not? Should Accor become a commercial partner of Room Key? Why or why not? What is the ROI of both of these strategies?
Advanced Hospitality Marketing Accor_Case_Study__1_ Should Accor become an equity partner in Room Key? Why or why not? Should Accor become a commercial partner of Room Key? Why or why not? What is the ROI of both of these strategies?