Marketing

Microsoft Case Study:Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?

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Microsoft Case Study. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter? Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not? Review the potential ethical implications … Read more

Find three advertisements from the U.S. magazines, newspapers, or television that deal with weight loss.

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One of the industries closely watched by the Federal Trade Commission is the weight-loss industry. Find three advertisements from the U.S. magazines, newspapers, or television that deal with weight loss. What claims were made? Do you believe the claims are truthful and legitimate? How do you, as a consumer, distinguish between what is truthful and … Read more

Give an  Examination of burger kings marking strategy in the sponsorship of Stevenage football club.

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Burger king sponsored stevenage FC a smaller league soccer team, that small investment allowed them to get the burger king logo in the FIFA video game. Give an  Examination of burger kings marking strategy in the sponsorship of Stevenage football club.

Explain the product’s/service’s current life cycle stage.Discuss your techniques of building the equity of your brand.

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BUSI 520 Marketing Management individual Project (MMIP). Each student must complete an individual marketing project. Project installments are to be submitted through Safe Assign in Module 2, 3, 5, 6, and 7. Your first task is to select a project topic (Google Home). No two students will work on the same product/service. This must be … Read more

Describe how the brand touch points for Sephora provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn

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How Sephora Creates Beauty Across Brand Touch points Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value—all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touch points to enable … Read more