Marketing

Pretty Little Thing-Summarize the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing for Pretty Little Thing.

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Pretty Little Thing. Identify the target market and market segmentation for Pretty Little Thing. Develop two customer personas for Pretty Little Thing. Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this for Pretty Little Thing. As part of your proposal, specify a set of objectives you … Read more

Write a four- page essay on a brand (private, captive, family or individual) and discuss the brand equity, the packaging, the label, the market penetration strategy and any product positioning.

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Write a four- page essay on a brand (private, captive, family or individual) and discuss the brand equity, the packaging, the label, the market penetration strategy and any product positioning. Why does this brand appeal to a customer? (Do not use 1stperson!) Give me all the details on this brand- why it is or isn’t … Read more

Marketing Strategies-What are the marketing strategies used by your company in the management of the global customer brand?

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Introduction Include a brief introduction of the company. Competitive Analysis Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies What are the marketing strategies used by your company in … Read more

Discuss various pricing tactics that have or would prove effective in stimulating sales.

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Explain your pricing strategy (penetration, skimming, competitor-based). Discuss various pricing tactics that have or would prove effective in stimulating sales. Discuss the distribution strategy relevant to the product/service. Explain the channels of used to distribute the product/service. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of distribution.