Marketing

IMC Plan Project: explain what an  IMC Plan Project is and outline its nature  and describe its environment.

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 IMC Plan Project 1.Explain what an  IMC Plan Project is and outline its nature  and describe its environment. 2.Explain how to set IMC objectives and formulate an IMC budget. 3.Evaluate creative strategies in the light of given marketing objectives and strategies. 4.Explain the behavioural factors that influence the effectiveness of communications. 7.Prepare an IMC Plan. … Read more

critical analysis of a contemporary issue in marketing management: identify a relevant contemporary issue in Marketing Management,define and explain the issue you are analysing.

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Critical analysis of a contemporary issue in marketing management  Instructions Undertake a critical analysis of a contemporary issue in marketing management and produce a presentation to discuss your findings. Your presentation should last for 10 minutes (+10% = maximum 11 minutes) and use no more than 8 PowerPoint slides (or equivalent). Include real-world examples/evidence to … Read more

Write a critical reflection on the goodness of a qualitative study.

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Write a critical reflection on the goodness of a qualitative study. chosen study: “Customer solutions in the capital goods industry: Examining the impact of the buying center” (see attached: 1_Customer solutions in the capital goods industry- Examining the impact of the buying center) Use the mandatory readings quality of the chosen study.

What forms of advertising and promotion does the company use?

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The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market … Read more

Develop a marketing strategy for H&M analysis>Draw on your situation analysis to justify your proposed marketing objectives, high-level strategic alternatives and implementation of tactical strategies.

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Marketing strategy Perform situation analysis for H&M Specifically, you are expected to evaluate H&M business scope, remote and near environments (industry, competitors, consumers) and internal resources. In conclusion of your situation analysis, a problem and opportunity statement should be formulated and justified. Develop a marketing strategy for H&M analysis. Draw on your situation analysis to … Read more