Communication Skills for Business Discuss the impacts of technology on both oral and written communications of a business.Use appropriate examples
Website Design for B2B vs. B2C How do you think the application of the 7Cs on a B2B website will compare to how it is applied on a B2C website? Explain what you think will be important to consider in designing your website for B2B.
Digital Marketing Analytics Prepare two discussion posts on Customer Relationship Management and Search Engine Optimization (1 page each)
Media Plan Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touch points Develop a media planning strategy for a client, based on their objectives and your audience insights, with a digital first emphasis Choose one of those audiences (B2B or B2C) and design a media plan using appropriate … Read more
Marketing Strategy Create the marketing strategy for your business idea. Share who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you. It should include: Offline Marketing Strategies Online Marketing Strategies Social Media Strategies Pricing, Distribution, and Promotion Strategies Salesforce, even if it’s … Read more
Personal selling process Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product,does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product … Read more
Effective brand management requires a long-term view of marketing decisions.Explain
MARKET PLACE -MICROSIMULATION Analyze the financial statements for clues that point to business successes, constraints and decision mistakes. Inquiry into, marketing, sales, production and finance to determine the path and state of the business Compare financial ratios against competition What critical executive decisions in Sales, Marketing and Production were made that altered the course of … Read more
The marketing mix, distribution and pricing Pick a product or service relevant to an industry you work in or would like to work in and create an entry in your portfolio that addresses the following questions. What is the pricing strategy for this offering? What is the distribution (place) strategy for this offering? What is … Read more
Strategic Marketing 1 Gather data and critically assess a specific context from a strategic marketing perspective, in order to identify and prioritise key marketing issues and opportunities. 2 Draw on the literature and effectively use research insights, tools and evidence to support your argumentation. 3 Set effective strategic marketing objectives and use meaningful performance indicators … Read more
