Marketing

Retailing and Wholesaling: list the types of retailers by the amount of services.

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Chapter 11: Retailing and Wholesaling Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: a. List the decisions that a retailer has to … Read more

Social Media Marketing: write an expertise article that compiles six short paragraphs from an industry “expert” on social media marketing.

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Social Media Marketing Write an expertise article that compiles six short paragraphs from an industry “expert” on Social Media Marketing. The assignment will consist of 1 Introductory Paragraph 2.Write 6 Short paragraphs (4 sentences minimum each) (different insights on Social Media Marketing topic  for each, for example tips, trends, etc. 3.Concluding paragraphs. (3 pages)

Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of international marketing management by preparing a marketing report of minimum 3000 words

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International marketing Scenario: FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search … Read more

MD Zoo: create a marketing plan for the zoo’s board of directors that is designed to increase membership to the Maryland zoo using a direct mail postcard campaign.

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MD Zoo Create a marketing plan for the Zoo’s Board of Directors that is designed to increase membership to the Maryland Zoo using a direct mail postcard campaign. Final report should include the following: A. Executive Summary B. SWOT Analysis C. Environmental Scan D. Promotion Strategy E. A postcard promotion

Digital and Social Media Marketing: discuss principles of strategic digital marketing and the role of digital and social media channels.

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Digital and Social Media Marketing Discuss principles of strategic digital marketing and the role of digital and social media channels. Explain the role of digital marketing in the contemporary marketing environment. Critically analyze and research digital marketing situations. Apply marketing theory to create digital marketing solutions. Reference List Harvard or APA format

Using Justice Theory as a framework for your discussion, evaluate the organization’s efforts to recover from the above-mentioned service failure. How could the service recovery have been managed more effectively?

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Reflect on a service failure that you have experienced that was ‘recovered’ by the organization in an effort to gain back your confidence with their services. Using Justice Theory as a framework for your discussion, evaluate the organization’s efforts to recover from the above-mentioned service failure. How could the service recovery have been managed more … Read more

Explain the ‘cycle of failure’ within a high-end restaurant context  and suggest ways for the organization to move into the ‘cycle of success’.

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Bad working environments often translate into dreadful service where dissatisfied workers treat customers the way they are treated by their managers. Explain the ‘cycle of failure’ within a high-end restaurant context  and suggest ways for the organization to move into the ‘cycle of success’. (7 marks)

What could be described as core, facilitating, and supporting services of a child-care center?

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Surrounding the core product with supplementary value-adding services is referred to as the augmented product. What could be described as core, facilitating, and supporting services of a child-care center? Refer to the Flower of Service Model (Figure 4.1, page 100 of your textbook) as the base for your argument.