Marketing

Reflect on the characteristics of services highlighted in course material.share a service offering you’ve purchased in the past and clearly outline how this service can be associated with each of these characteristics.be specific.

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Choose between these two topics and respond to one. OPTION 1 Looking at the three levels of products highlighted in our course material, we see that there is always a core customer value at the center of every purchase decision. On top of that, you’ll find the actual product as well as the augmented product. … Read more

Change in Times: describe how banks and investment firms are using this trend to their advantage and for their benefit.

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Change in Times As the global market and e-commerce continue to expand, businesses are investing in new ways to transfer currency. From Google and Apple pay to the various types of cryptocurrency, businesses are exploring new ways to conduct business with less hassle of dealing with cash, bank wires, and checks. Review the videos and … Read more

Integrated Marketing: reflect on your learning and to further your understanding of the important elements of event marketing execution.

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Integrated Marketing Reflect on your learning and to further your understanding of the important elements of event marketing execution. 1. Conduct online research What can you find online regarding the Molson Canadian Global Beer Fridge campaign? Reflect on the history of the experiential/special event campaign. 2. Post your comments Now that you have reviewed the history of the … Read more

Mary Kay Case: Mary Kay President, Asia-Pacific, K. K. Chua, referred to the similarities and differences that he perceives exist between India and China.describe those similarities and differences in the two markets.

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Mary Kay Case: Here is the link to the video. Click link and Download https://we.tl/t-ddNbuT7D0K.  Once you have read the article and viewed the video. Based on the information provided in the video case, do you consider Mary Kay to be a global brand? Please explain your point-of-view. xplain the Mary Kay corporate culture, as … Read more

Write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts.

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https://www.viddler.com/embed/bc9e993 View the entire video. Write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts. Bold type the two or three words that describe each of the three key marketing concepts that you are explaining. Be sure to cite and reference these sources in proper APA format.

According to the readings, are the Nashville predators well publicized?

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Nashville Predators Google the Nashville Predators and study their online presence.Public relations and publicity are a major part of advertising. According to the readings, are the Nashville Predators well publicized? Identify three concrete examples from your readings that either prove or disprove your position and provide supporting links when possible.

Competitor Analysis: what business does this competitor appear to be in?what markets do they serve, what customer needs are satisfied?

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Competitor Analysis In each industry there are five companies and you are competing with four other companies. All the companies have family cars but you have direct competition with one or two companies. 1.What business does this competitor appear to be in? What markets do they serve, what customer needs are satisfied? 2.What do you … Read more

Act as a consultant to the board of the music streaming service Deezer and produce a Marketing Plan of 1800-2000 words in length containing appropriate recommendations based on clear analysis.

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www.deezer.com In this scenario, your task is act as a consultant to the board of the music streaming service Deezer (www.deezer.com).Make recommendations for the future of the Deezer business over the next three years. Produce a Marketing Plan of 1800-2000 words in length containing appropriate recommendations based on clear analysis. Your recommendations should include an … Read more

Marketing Channels: define channel length.what is the length of a direct channel?what is the length of a channel that involves producer, retailer and consumer?

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Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. A marketing channel structure is … Read more