Marketing

Consumer behavior strategies : Reflect on a recent purchase and apply what you are learning about the consumer behavior strategies used to influence your buying decisions.

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Consumer behavior strategies Reflect on a recent purchase and apply what you are learning about the consumer behavior strategies used to influence your buying decisions. Then write your perspective on the following: •Research the marketing surrounding your purchase and identify any behavioral strategies you see reflected in their approach. •Reflect on your own purchasing decision … Read more

Create the organizational structure for your business with the specific details on qualifications you deem noteworthy.

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Organizational Structure Showing how the organization is designed helps the investors be more comfortable with the business idea. Create the organizational structure for your business with the specific details on qualifications you deem noteworthy. This report should include: Description of your business structure (LLC, sole proprietor, etc.) Description of your organizational structure (organization chart) Internal … Read more

3D Catalog : RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? Which retailers do a particularly effective job at presenting their products through their websites?

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3D Catalog After reading the Restoration Hardware article in the Module 6: Lecture Materials & Resources, write a summary of the article and answer the questions at the end of the article. Questions for Consideration 1. RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? … Read more

Dynamic Pricing and Bias : After reading the article, Discuss how targeted ads and dynamic pricing can perpetuate bias, in the Module 5.

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Dynamic Pricing and Bias After reading the article, Discuss how targeted ads and dynamic pricing can perpetuate bias, in the Module 5. Write a detailed summary on Dynamic Pricing and Bias. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling. The paper is … Read more

Promotion and Customer Relationships : Choose any two (2) promotion techniques and explain how they are used effectively in any business of your choice.

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Promotion and Customer Relationships. Promotion: Choose any two (2) promotion techniques and explain how they are used effectively in any business of your choice. Customer Relationship: Using a business/organization of your choice, demonstrate how customer relationship management is being used to increase the client base. Submission Instructions: Your initial post should be at least 200 … Read more

Discuss the disruptive impact of electronic format distribution of products such as books and music. How have these industries changed?

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Distribution and Pricing Distribution: Discuss the disruptive impact of electronic format distribution of products such as books and music. How have these industries changed? Pricing: Define revenue management and using examples, show how businesses are using it to improve pricing strategy. Submission Instructions: Your initial post should be at least 200 words, formatted and cited … Read more

Environmental Scanning : Discuss each of the following environmental factor and include at least one quality source for each.

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Environmental Scanning Discuss each of the following environmental factor and include at least one quality source for each. Political forces Economic forces Social and cultural forces Technological forces legal and regulatory forces Environmental forces Sources should be properly cited using APA 7 in-text citations and a references list at the end.

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

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Consumer Promotions and Public Relations. Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results. Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, … Read more