Write a 7-page research paper about Apple’s cause marketing effort compared to Microsoft’s cause marketing over the years.

Write a 7-page research paper about Apple’s cause marketing effort compared to Microsoft’s cause marketing over the years. What is cause marketing Why cause marketing is even more important today than ever before How cause marketing could go wrong and what we can do to prevent this (ex. greenwashing) Microsoft history in cause marketing/cause marketing … Read more

In what sense are money, payments or prices ‘communicative’? How might new communications technologies be changing this?

Identify a media, cultural or communicative ‘text’ that has to do with money or economic matters. Using at least ONE of the topics from the module, and relevant texts from the reading list, write a 1000-word critical analysis of the text and its sign. This is a textual analysis question and the question is: In … Read more

What did advertising look like for the brand when it started?

When did they start advertising their products, and with what medium: print, radio. television. What did advertising look like for the brand when it started? Think about their content and tone of the message. Also who was their audience? What has changed in advertising? Has the brand made any changes, and if so why? What … Read more