CONJOINT ANALYSIS CRITIQUE.
Muggah, E. & McSweeney, N. (2017). International Journal on Food Technology.
Use Reference:
https://www.qualtrics.com/experience-management/research/types-of-conjoint/
What is the goal of the study?
How many attributes and how many levels within each attribute did the authors analyze? You can use a table to explain.
List three main findings. How would the results be used for business strategy development?