Choose a fashion brand, then utilize segmentation techniques to identify 2 different consumer segments of the brand.

The STP process.

Choose a fashion brand, then utilize segmentation techniques to identify 2 different consumer segments of the brand.

• These should come from both primary and secondary research.

Identify the brands differentiated targeting and positioning strategies based on the differentiation of these 2 consumer segments needs, values and attitudes towards the brand, its products and marketing comms.

• This should be visually considered and include full Harvard referencing.