Develop the company’s pricing strategy including a rationale for the approach you have chosen.

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DEVELOPING THE MARKETING MIX

Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan :

  • Develop the company’s pricing strategy including a rationale for the approach you have chosen.
  • Develop the company’s distribution strategy, including a rationale for the approach you have chosen.
  • Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.
  • Develop your online and direct marketing plan most relevant for your product or service and target market.
  • Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.
  • Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate.