The Scenario
An Enterprise and lnnovation lnstitution (Ell) have up to f300,000 available to promote the growth of local businesses and employment in its local area.
Identify a new start-up business and seek funding from the Ell for one of the
following and write a report to the potential investor:
1) Setting up a small hotel guesthouse,
2) Opening a new gym
3) Establishing a management or technical consultancy business
4) Any other idea you may have to start-up a business (to be agreed)
(lndicative word length, 3000 words)
You are required to identify the following specifically and succinctly:
o State your business’s Unique Selling Point,
o Undertake an environmental analysis clearly stating the industry sector, any lndustry characteristics?