Hospitality Business Strategy during the COVID-19 Pandemic
Based on the UNWTO (2020) report, international tourism dropped by 78%, which resulted in a loss of more than $1.2 trillion and leading to massive job losses in the sector resulting in the decline of visitor demand causing the financial crisis in countries dependable on tourism to support their economy (Wieczorek-Kosmala, 2021; Dube et al., 2021; Crespi-Cladera et al., 2021).
Investigates how COVID-19 impacted the hospitality industry and discuss the business strategies implemented by hospitality organization to alleviate the effects the pandemic had on their business operations.