Market research
This individual project is designed to give you an insight into the practical aspects of market research and some of the issues involved in the conducting of such research and communicating the outcome for solving marketing-related problems.
Prepare background research relevant to the issue, identify an appropriate market research problem and research question/s, specify research objectives, and justify the use of a qualitative method of research for data collection purposes.
The final polished research report should be approximately 3,000 words in length, not including tables or references.