Scenario:
Imagine yourself as the CEO of a company in an industry that interests you.
Respond to the following in a minimum of 175 words Use a peer-reviewed reference to support your response to this question using one resource attached below:
*Identify the major trends in the general environment of that firm, analyze the impact of those trends on the firm, and identify sources you could use to monitor those trends.
*Explain Competitive Analysis in a business. Explain in 50 words.
*What are some techniques for monitoring trends as a CEO. Explain in 50 words.