Interactive and Digital marketing
Part A – formative and feedback
Throughout the module, you will be learning about digital marketing strategy and integrated marketing communications. Each week you should be developing a portfolio where you can identify whether or not that particular channel would work for your product and how it could be utilized.
Develop your own portfolio using your Action Set to share your ideas and to learn how these channels can be used for different types of product.
This work should be kept in a portfolio, including:
- Definition of your product
- Market place analysis
- Selection and justification of your target digital customer. Focus on their needs in the category and their media consumption (develop a customer persona)
- Develop specific objectives for your online product launch which aspects of the RACE framework will you focus on?