Marketing
In this assignment, you are asked to review two different papers on the subject of social media marketing for businesses. (First is attached; Second has website link; Third is your choice)
Taneja, S., & Toombs, L. (2014). Putting a face on small business: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18(1), 249-260.
Holt, D. (2016). Branding in the age of social media. Harvard Business Review. 2016, March, 40–48, 50. https://hbr.org/2016/03/branding-in-the-age-of-social-media
https://hbr.org/2016/03/branding-in-the-age-of-social-media
After reviewing the articles, answer the following questions.
Why is social media so attractive for marketing small businesses?
Based on the Academy of Marketing Studies Journal article, what are some of the primary challenges small businesses face when trying to implement social media marketing?
Based on the Harvard Business Review article, what is “crowd culture”? How can marketers use “crowd culture” to promote a product or brand using social media?
Why was Under Armour’s “I Will What I Want” campaign so effective on social media?
Assignment requirements:
A minimum of 500 words are required to effectively respond to the questions in the case study.
Your paper should be typed, double-spaced, 12 point Times New Roman type, and must include proper references and citations using APA Style format within the text and at the end of the document.
You may use other sources to respond to the questions in addition to what was provided but be sure to cite your sources.