Impact of customer satisfaction, brand image and brand loyalty: critically review literature related to a specific topic and demonstrate your ability to develop a focused, practice based question; conduct a literature search to try and find research evidence which answers your question and critically appraise the chosen articles.

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Impact of customer satisfaction, brand image and brand loyalty.

•Critically review literature related to a specific topic and demonstrate your ability to develop a focused, practice based question; conduct a literature search to try and find research evidence which answers your question and critically appraise the chosen articles.